Core competencies

Our role specific competency frameworks focus on the crucial soft skills that drive job performance.


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Soft Skills

Everything you need to know about Soft Skills.

What are Soft Skills?

Soft Skills represent a range of different abilities, personality traits and attributes that are often necessary for success in a particular role. They can be best described as personal traits that shape the way you work and interact with others. Soft Skills play a key role in demonstrating how an individual interacts with colleagues, performs work related tasks, communicates and builds relationships.  

Why are Soft Skills Important?

Soft Skills are becoming more and more important in the workplace.

Candidates seeking new employment will often find that job opportunities now put more focus on soft skillsets, with many being deemed essential requirements to being successful in a particular role.     

The reason soft skills are in such demand is because they are highly transferrable skills that can be applied to numerous situations in a number of different roles. 

We often find candidates who have the most success in job applications (and interviews) are  the ones who are able to provide previous examples of where they used their soft skills and then relate that to the question being asked by the interviewer. 

A recent Linkedin survey showed that 80% of HR professionals say that soft skills are increasingly important to a company's (and a  candidate's) success.

Why are Soft Skills Important?

Soft Skills at Work

Some examples of soft skills that are desirable in the workplace include; adaptability, cognitive ability, communication, creativity, critical thinking, conflict resolution, decision making, flexibility, integrity, leadership, motivation, research, time management and problem solving.

Generally speaking the above sets of soft skills can be broken into the following five categories;

  • Adaptability
  • Creativity
  • Communication
  • Problem solving
  • Work ethic
Soft Skills at Work

Soft Skills vs Hard Skills

Soft Skills represent a more inherent skillset that tend to be more people focused in nature. Hard skills are typically easier to define and tend to be based around technical know-how or ‘how to do something’.

An example of a hard skill could be a computer programmer developing some code for an application or a seamstress making an item of clothing.

Unlike Hard Skills which can be learned (and measured) with relative ease, Soft Skills present more of a challenge when it comes to both learning and measurement. Generally speaking Hards Skills are easier to teach through training, education and on-the-job experience. 

Soft Skills Examples

  • Adaptability

    • Flexibility

    • Consistency 

    • Resistance/willingness to change 

  • Communication

    • Listening 

    • Conflict resolution 

    • Leading others

    • Empathy

    • Persuasion

  • Problem Solving

    • Critical thinking 

    • Research 

    • Persistance

    • Attention to detail

  • Creativity

    • Curiosity

    • Imagination

    • Inventiveness

  • Work Ethic

    • Time management

    • Team work 

    • Organisation

    • Decisiveness 

Hard Skills Examples

  • Using a specific software or coding language

    • Computer programming / coding (ruby, python, java, .php etc)

    • Microsoft Excel

    • Adobe Creative Suite

    • Web development 

    • Mobile app development

    • Blockchain development 

  • Project management

    • Agile methodology 

    • Waterfall methodology

    • Kanban methodology etc

  • Hard communication skills

    • Speaking multiple languages

    • Copywriting 

    • Writing press releases

  • Marketing

    • SEO marketing 

    • Google adwords etc

    • Graphic design

    • Data visualisation 

  • Data analysis

    • Data mining

    • Interpreting analytics

    • Data presentation / visualisation

    • Business analysis

    • Analytical reasoning

FREE Soft skills audit

Our mission is to help companies and individuals achieve joy at work through the power of soft skills.

Take our soft skills quiz and get a sense of how well your organisation is equipped to handle the transition to a more soft skills focused future.

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Learn more about soft skills 

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Soft skills in recruitment & hiring

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Measuring soft skills

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5 Key Soft Skills Wanted by Employers

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Developing soft skills: 10 top tips


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