Unless you've been living under a rock, you should know that Linkedin is a social network aimed at networking, work and careers (unlike Facebook, Instagram & Twitter).
With such a high number of professional personnel using the app, having a good presence on Linkedin can play a vital role in improving your chances and securing any job you apply for.
Keywords are key in a LinkedIn-profile. By using keywords in your profile, you make it easier for recruiters to find you through LinkedIn's search functions.
Recruiters usually search for specific key competencies, so it is important that these words are included in your profile.
You will find the best keywords by entering a few words that you think describes your job position and then the most popular keywords will appear as suggestions.
The headline could be used to simply describe your job title. Or you can add something that makes you sound a bit more interesting. If you are looking for a new job you can use this field to exemplify what you whant to do and what makes you stand out from the crowd.
For instance: "Driven marketing analyst looking for a new challenge!" Think about which keywords a recruiter would use in their search and try to include some of these.
Consider your summery as your personal branding space. This is where you have the opportunity to promote yourself with a combination of skills, experience, and personality.
Invest some time in making this part as vivid as possible (still with a professional touch of course) and don't hesitate to ask a friend or colleauge to read it and give you their feedback.
This will show recruiters and HR-managers that you are open for new openings and opportunities. And no, your employer will not be able to see this.
This information is only exposed to external recruiters.
This is a part of the ”Open Candidate”-alternative. Just as it is important to always have an updated profile, it is important that you update your career interests.
This makes it easier for potential recruiters to see if a job is relevant for you or not.
In marketing, people often talk about the importance of word of mouth because we tend to listen more to outside reviews rather than the company's own. The same goes for your personal brand.
If you can get someone else to confirm your strengths, it is more credible than simply state that you "are great at digital marketing".
Spelling mistakes or dates that doesn't look right will give a bad impression.
Better to look twice before completing your profile than miss out on a job opportunity because you couldn't spell bussiness ;)