{"id":11655,"date":"2023-01-13T08:16:43","date_gmt":"2023-01-13T08:16:43","guid":{"rendered":"https:\/\/clevry.fi-t.seravo.com\/artikkelit-ja-sisallot\/case-study\/asda\/"},"modified":"2023-01-17T08:52:59","modified_gmt":"2023-01-17T08:52:59","slug":"asda","status":"publish","type":"page","link":"https:\/\/www.clevry.com\/fi\/materiaalit\/asiakascaset\/asda\/","title":{"rendered":"ASDA"},"content":{"rendered":"\t\t
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Asiakascase<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ASDA<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toteutimme ASDA:lle modernin web-pohjaisen rekrytointij\u00e4rjestelm\u00e4n, joka mahdollistaa jatkuvan kehittymisen ja pit\u00e4\u00e4 ASDA:n askeleen edell\u00e4 kilpailijoitaan.\n<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ASDA:n rekrytointifilosofiaa on ohjannut ajattelu\u00a0”hire for attitude, train for skill”, jolla se on pyrkinyt erottautuman perinteisest\u00e4 v\u00e4hitt\u00e4iskaupan l\u00e4hestymistavasta, jossa ty\u00f6haastatteluihin kutsutaan yleens\u00e4 vain hakijoita, mik\u00e4li heill\u00e4 on tietynlainen tausta ja taidot, sek\u00e4 relevanttia ty\u00f6kokemusta.<\/p>

Kuinka t\u00e4llainen rekrytointifilosofia sitten toimii k\u00e4yt\u00e4nn\u00f6ss\u00e4 ison kokoluokan yrityksess\u00e4, jolla on valtavat rekrytointivolyymit?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tausta<\/h2>

ASDA:lla oli aiemmin k\u00e4yt\u00f6ss\u00e4 paperipohjainen rekrytointiprosessi sek\u00e4 Graduate -ohjelmassa, ett\u00e4 esimiestason teht\u00e4viss\u00e4, ja yli 22 000 vuosittaisen hakemuksen l\u00e4pik\u00e4ynnin ja seulonnan suoritti viisihenkinen resursointitiimi. Prosessi vei valtavasti resursseja, oli hidas sek\u00e4 tehoton, eik\u00e4 eronnut mitenk\u00e4\u00e4n kilpailijoiden toiminnasta.<\/p>

Vuosien ajan ”hire for attitude, train for skill” <\/em>tarkoitti geneeristen psykometristen testien hy\u00f6dynt\u00e4mist\u00e4 osana arviointip\u00e4ivi\u00e4 ad hoc pohjalta.\u00a0 Siirtyminen erilaiseen l\u00e4hestymistapaan alkoi kun ASDA totesi, ett\u00e4 asenne on niin t\u00e4rke\u00e4 tekij\u00e4 uusien ty\u00f6ntekij\u00f6iden valinnassa, etteiv\u00e4t he edes harkitse henkil\u00f6it\u00e4, jotka eiv\u00e4t jaa ASDA:n arvoja.<\/p>

ASDA l\u00e4hti selvitt\u00e4m\u00e4\u00e4n, miten se\u00a0 voisi mielekk\u00e4\u00e4sti ja johdonmukaisesti arvioida kaikkien esimiesteht\u00e4viin sek\u00e4 Graduate -ohjelmiin hakevien kandidaattien arvoja, pit\u00e4en samalla kulut kurissa. Prosessin tulisi my\u00f6s vastata kaikkien sidosryhmien tarpeita, joihin kuului mm. kandidaatit, rekrytoijat ASDA:n resursointitiimi, sek\u00e4 muut relevantit kollegat.<\/p>

Clevry ja ASDA:n resursointitiimi j\u00e4rjestiv\u00e4t keskusteluryhmi\u00e4 organisaation eri liiketoiminta-alueilla ymm\u00e4rt\u00e4\u00e4kseen eri sidosryhmien odotuksia ja tarpeita uuden systeemin suhteen, sek\u00e4 selvent\u00e4\u00e4kseen tulevaisuuden n\u00e4kymi\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a32,500,000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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S\u00e4\u00e4st\u00f6 rekrytointikustannuksissa
(over 5 years)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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65%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e4hennys rekrytoijien hallinnolliseen ty\u00f6m\u00e4\u00e4r\u00e4\u00e4n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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84%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lyhyemm\u00e4t rekrytointien l\u00e4pimenoajat<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tavoitteet<\/h2>

Todellisen lis\u00e4arvon luomiseksi aloitteella oli useita tavoitteita:<\/p>

  • Rekrytointiprosessin nopeuttaminen.<\/p><\/li>

  • V\u00e4hent\u00e4\u00e4 hallinnollista taakkaa.<\/p><\/li>

  • V\u00e4hent\u00e4\u00e4 kandidaattien m\u00e4\u00e4r\u00e4\u00e4 rekrytointiprosessin my\u00f6hemmiss\u00e4 vaiheissa.<\/p><\/li>

  • Parantaa kandidaattien laatua.<\/p><\/li>

  • Saada ASDA erottumaan kilpailijoidtaan.<\/p><\/li><\/ul>

    Clevryn l\u00e4hestymistapa<\/h2>

    Alkukartoituksen j\u00e4lkeen toteutimme ASDA:n kanssa verkkopohjaisen rekrytointij\u00e4rjestelm\u00e4n, joka otettiin k\u00e4ytt\u00f6\u00f6n kolmessa vaiheessa, mahdollistaen jatkuvan kehityksen.<\/p>

    VAIHE 1: THE MANAGEMENT APPLICATION PACK<\/strong><\/em><\/p>

    J\u00e4rjestelm\u00e4n ensimm\u00e4inen vaihe sis\u00e4lsi online- esivalintaprosessin, jolla pystyttiin seulomaan v\u00e4hiten soveltuvimmat kandidaatit, sis\u00e4lt\u00e4en seuraavat r\u00e4\u00e4t\u00e4l\u00f6idyt ominaisuudet:<\/p>

    • Hakulomake pisteytetyill\u00e4 elementeill\u00e4 sek\u00e4 avoimilla kysymyksill\u00e4 haastattelua varten.<\/p><\/li>

    • Persoonallisuusarvioinnit<\/p><\/li>

    • Kognitiivinen kykytesti, joka simuloi roolin vaatimuksia.<\/p><\/li><\/ul>

      VAIHE 2: THE \u2018WEBSIFTER\u2019<\/strong><\/em><\/p>

      Online- arviointien hy\u00f6dynt\u00e4misen yleistytty\u00e4 ASDA:n kilpailijoiden keskuudessa, oli aika siirty\u00e4 seuraaavaan vaiheesee, joka sis\u00e4lsi:<\/p>

      • Mahdollisuuden r\u00e4\u00e4t\u00e4l\u00f6id\u00e4 arvioinnit yksil\u00f6llisesti eri rooleihin.<\/p><\/li>

      • R\u00e4\u00e4t\u00e4l\u00f6ityn rekrytointij\u00e4rjestelm\u00e4n, mahdollistaen saumattomamman hakijakokemuksen.<\/p><\/li>

      • Parempi integraatio back office-<\/em> j\u00e4rjestelmiin.<\/p><\/li><\/ul>

        VAIHE 3: THE \u2018SUPERSIFTER\u2019<\/strong><\/em><\/p>

        Viimeisin vaihe sis\u00e4lt\u00e4\u00e4:<\/p>

        • Saumaton hakijakokemus aina ty\u00f6paikkojen selmaamisesta hakemuksen l\u00e4hett\u00e4miseen tekstiviestill\u00e4.<\/p><\/li>

        • K\u00e4ytt\u00e4jien palautteen pohjalta luodut 2.0 ominaisuudet.<\/p><\/li>

        • Parempi roolikohtainen joustavuus.<\/p><\/li><\/ul>

          Tulokset<\/h2>

          Uuden j\u00e4rjestelm\u00e4n my\u00f6t\u00e4 yhden rekrytoinnin kustannus (cost per hire) putosi 88%, tuoden keskim\u00e4\u00e4rin 2,8 MEUR vuosittaiset s\u00e4\u00e4st\u00f6t rekrytointikustannuksissa. (5 vuoden aikajaksolla)<\/p>

          Keskeiset parannukset:<\/p>

          • 65% v\u00e4hennys rekrytoijien hallinnolliseen ty\u00f6m\u00e4\u00e4r\u00e4\u00e4n.<\/p><\/li>

          • 70% v\u00e4hemm\u00e4n kandidaatteja kutsuttiin kalliisiin arviointip\u00e4iviin.<\/p><\/li>

          • Uudet ty\u00f6ntekij\u00e4t joilla oli parempi kulttuurinen yhteensopivuus, olivat motivoituneempia, tuottavampia, sek\u00e4 tyytyv\u00e4isempi\u00e4 ty\u00f6ss\u00e4\u00e4n.<\/p><\/li>

          • Nopeampi rekrytointiprosessi v\u00e4hensi todenn\u00e4k\u00f6isyytt\u00e4 sille, ett\u00e4 kandidaatit hyv\u00e4ksyv\u00e4t kilpailevan ty\u00f6tarjouksen.<\/p><\/li>

          • Alkutilanteesta, jossa haastateltiin kymmenen kandidaattia per avoin paikka, p\u00e4\u00e4stiin tilanteeseen, jossa haastateltavia oli 3-4 per avoin paikka.<\/p><\/li>

          • \u00a0Haastatteluiden yhteydess\u00e4 s\u00e4\u00e4nn\u00f6llisesti k\u00e4ytetty kysely esimiehille osoitti, ett\u00e4 hakijoiden laatu oli parantunut merkitt\u00e4v\u00e4sti uuden systeemin k\u00e4ytt\u00f6\u00f6noton j\u00e4lkeen.<\/p><\/li>

          • Hakijoiden laadun paraneminen nosti rekrytointiprosessien onnistumista 30%:lla.<\/p><\/li><\/ul>

            \u00a0<\/p>

            Asiakkaan kommentti<\/h2>

            \u201cTy\u00f6skentely Clevryn kanssa on osoittanut meille, ett\u00e4 he todella ymm\u00e4rt\u00e4v\u00e4t liiketoimintaamme ja kulttuuriamme. He ovat osoittaneet, ett\u00e4 pystyv\u00e4t tuottamaan joustavia ratkaisuja jotka ovat ihanteellisia meid\u00e4n tarkoituksiimme.\u201d<\/em><\/p><\/blockquote>

            \u2013 Claire Fuller, Resourcing Manager <\/strong><\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Asiakascase ASDA Toteutimme ASDA:lle modernin web-pohjaisen rekrytointij\u00e4rjestelm\u00e4n, joka mahdollistaa jatkuvan kehittymisen ja pit\u00e4\u00e4 ASDA:n askeleen edell\u00e4 kilpailijoitaan. ASDA:n rekrytointifilosofiaa on ohjannut ajattelu\u00a0”hire for attitude, train for skill”, jolla se on pyrkinyt erottautuman perinteisest\u00e4 v\u00e4hitt\u00e4iskaupan l\u00e4hestymistavasta, jossa ty\u00f6haastatteluihin kutsutaan yleens\u00e4 vain hakijoita, mik\u00e4li heill\u00e4 on tietynlainen tausta ja taidot, sek\u00e4 relevanttia ty\u00f6kokemusta. Kuinka t\u00e4llainen rekrytointifilosofia sitten […]<\/p>\n","protected":false},"author":2,"featured_media":39228,"parent":11606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11655","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nASDA - Clevry<\/title>\n<meta name=\"description\" content=\"We worked with ASDA to implement a modern web-based recruitment system, enabling continuous improvement and ensuring ASDA remained ahead of their competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clevry.com\/fi\/materiaalit\/asiakascaset\/asda\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASDA - Clevry\" \/>\n<meta property=\"og:description\" content=\"We worked with ASDA to implement a modern web-based recruitment system, enabling continuous improvement and ensuring ASDA remained ahead of their competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clevry.com\/fi\/materiaalit\/asiakascaset\/asda\/\" \/>\n<meta property=\"og:site_name\" content=\"Clevry\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T08:52:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clevry.com\/wp-content\/uploads\/2023\/01\/asda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clevry.com\/fi\/materiaalit\/asiakascaset\/asda\/\",\"url\":\"https:\/\/www.clevry.com\/fi\/materiaalit\/asiakascaset\/asda\/\",\"name\":\"ASDA - 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