{"id":50523,"date":"2025-02-21T11:29:07","date_gmt":"2025-02-21T11:29:07","guid":{"rendered":"https:\/\/www.clevry.com\/?p=50523"},"modified":"2025-02-12T14:55:39","modified_gmt":"2025-02-12T14:55:39","slug":"driving-candidate-engagement-with-your-ats","status":"publish","type":"post","link":"https:\/\/www.clevry.com\/en\/blog\/driving-candidate-engagement-with-your-ats\/","title":{"rendered":"Driving candidate engagement with your ATS"},"content":{"rendered":"\n<p>Candidate engagement is critical in today\u2019s competitive job market. With candidates having more options than ever before, recruiters and hiring managers must actively work to create a positive and engaging recruitment experience. A well-structured <a href=\"https:\/\/www.clevry.com\/en\/your-skills-first-ats\/\">Applicant Tracking System<\/a> (ATS) can streamline processes, improve communication, and ultimately enhance candidate engagement.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS-1024x535.png\" alt=\"Driving candidate engagement with your ATS\" class=\"wp-image-50524\" srcset=\"https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS-1024x535.png 1024w, https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS-300x157.png 300w, https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS-150x78.png 150w, https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS-768x401.png 768w, https:\/\/www.clevry.com\/wp-content\/uploads\/Driving-candidate-engagement-with-your-ATS.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is applicant engagement?<\/strong><\/h2>\n\n\n\n<p>Applicant engagement refers to the level of interest, interaction, and connection a candidate feels throughout the hiring process. Engaged candidates are more likely to respond to communications, complete necessary assessments, attend interviews, and ultimately accept job offers. <a href=\"https:\/\/www.clevry.com\/en\/blog\/causes-of-low-employee-engagement\/\">Poor engagement<\/a>, on the other hand, can lead to drop-offs, missed opportunities, and damage to an employer\u2019s reputation.<\/p>\n\n\n\n<p>Effective candidate engagement involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear and timely communication<\/li>\n\n\n\n<li>A smooth and intuitive application process<\/li>\n\n\n\n<li>Personalised interactions<\/li>\n\n\n\n<li>Transparency about job roles, expectations, and timelines<\/li>\n\n\n\n<li>A strong employer brand that aligns with candidates\u2019 values<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Without an intentional focus on engagement, businesses risk losing top talent to competitors with more candidate-friendly recruitment processes.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What words attract candidates?<\/strong><\/h2>\n\n\n\n<p>Language plays a crucial role in attracting and engaging candidates. Job descriptions and communication should be carefully crafted to resonate with job seekers and encourage applications. Here are some key strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use inclusive language:<\/strong> <br>Avoid gendered or biased wording. Instead of \u201crockstar\u201d or \u201cninja,\u201d use role-specific and neutral terms like \u201cspecialist\u201d or \u201cexpert.\u201d<br><\/li>\n\n\n\n<li><strong>Highlight growth opportunities:<\/strong> <br>Candidates are drawn to jobs that promise career development. Use phrases like \u201cgrowth-focused,\u201d \u201ccareer progression,\u201d and \u201clearning opportunities.\u201d<br><\/li>\n\n\n\n<li><strong>Emphasise flexibility and work-life balance:<\/strong> <br>Words such as \u201chybrid,\u201d \u201cremote-friendly,\u201d and \u201cflexible working hours\u201d appeal to modern job seekers.<br><\/li>\n\n\n\n<li><strong>Be specific and truthful:<\/strong> <br>Avoid vague phrases like \u201ccompetitive salary\u201d and \u201cdynamic work environment.\u201d Instead, provide salary ranges and concrete, truthful details about the work culture.<br><\/li>\n\n\n\n<li><strong>Use action-oriented language:<\/strong> <br>Encourage applications by using direct and engaging CTAs such as \u201cApply Today,\u201d \u201cJoin Our Team,\u201d or \u201cStart Your Next Chapter.\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can I make my recruitment process more engaging?<\/strong><\/h2>\n\n\n\n<p>A tedious or impersonal recruitment process can drive candidates away. Here\u2019s how to make it more engaging:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Use an ATS for better communication<\/strong><\/h4>\n\n\n\n<p>An <a href=\"https:\/\/www.clevry.com\/en\/your-skills-first-ats\/\">ATS<\/a> (like ours) ensures candidates receive timely updates, automated reminders, and a structured hiring journey. This reduces frustration and keeps applicants informed at every stage.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Optimise your job postings<\/strong><\/h4>\n\n\n\n<p>Use clear, engaging language that speaks to your ideal candidates. Structure job descriptions logically, highlight key responsibilities, and showcase your <a href=\"https:\/\/www.clevry.com\/en\/blog\/8-advantages-of-a-well-defined-organisational-culture\/\">organisational culture<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Create a candidate-centric application process<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep application forms concise and mobile-friendly.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allow candidates to upload LinkedIn profiles instead of manually entering data.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer an estimated timeline for the hiring process.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Personalise the experience<\/strong><\/h4>\n\n\n\n<p>Address candidates by name in emails and tailor communication to reflect their skills and experiences. Use an ATS to store candidate preferences and past interactions for a customised approach.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Offer engaging assessments<\/strong><\/h4>\n\n\n\n<p>Interactive skills tests, real-life job simulations (<a href=\"https:\/\/www.clevry.com\/en\/platform\/assessments\/situational-judgement-tests\/\">Situational Judgement Tests<\/a>) and gamified assessments can help make the process more enjoyable and relevant. A good ATS can integrate these elements seamlessly.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Enhance interview experiences<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide clear expectations and preparation materials.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer scheduling flexibility with self-service booking options.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give timely and constructive feedback post-interview.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Showcase employer branding<\/strong><\/h4>\n\n\n\n<p>Engagement starts before an application is submitted. Maintain an active online presence, share employee testimonials, and highlight company culture through blogs, videos, and social media.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">W<strong>hy engage candidates?<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Higher application completion rates<\/strong><\/h4>\n\n\n\n<p>A streamlined and engaging recruitment process reduces drop-off rates and ensures more candidates complete their applications.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Faster hiring times<\/strong><\/h4>\n\n\n\n<p>Engaged candidates respond faster to communications, schedule interviews promptly, and move through the hiring process more efficiently.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Improved employer brand<\/strong><\/h4>\n\n\n\n<p>Companies that prioritise engagement build a reputation for being candidate-friendly, attracting top-tier talent in the long run.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Better candidate fit<\/strong><\/h4>\n\n\n\n<p>Engagement allows candidates to gain a clearer understanding of the role and company culture, leading to better alignment and long-term retention.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Stronger offer acceptance rates<\/strong><\/h4>\n\n\n\n<p>Candidates who feel valued and connected to an employer are more likely to accept job offers, reducing the risk of last-minute withdrawals.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elevate your hiring with our skills-first ATS<\/strong><\/h2>\n\n\n\n<p>An effective ATS is the foundation of a strong candidate engagement strategy. Our ATS offers automated communication, structured workflows, and a user-friendly interface that keeps candidates engaged from application to onboarding.<\/p>\n\n\n\n<p>Ready to transform your hiring process? <a href=\"https:\/\/www.clevry.com\/en\/platform\/contact-us\/\">Explore how Clevry\u2019s ATS can help you today<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Candidate engagement is critical in today\u2019s competitive job market. With candidates having more options than ever before, recruiters and hiring managers must actively work to create a positive and engaging recruitment experience. A well-structured Applicant Tracking System (ATS) can streamline processes, improve communication, and ultimately enhance candidate engagement. What is applicant engagement? Applicant engagement refers [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":50524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,63],"tags":[],"class_list":["post-50523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-recruitment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving candidate engagement with your ATS - Clevry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clevry.com\/en\/blog\/driving-candidate-engagement-with-your-ats\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving candidate engagement with your ATS - Clevry\" \/>\n<meta property=\"og:description\" content=\"Candidate engagement is critical in today\u2019s competitive job market. 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