Case Study

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Raising the bar!

How we helped ASDA revolutionise their recruiting with a bespoke assessment platform

We worked with ASDA to implement a modern web-based recruitment system, enabling continuous improvement and ensuring ASDA remained ahead of their competitors.

ASDA Recruitment Case Study

With a recruitment philosophy of ‘hire for attitude, train for skill’, ASDA differentiates itself from the traditional retail approach where applicants are typically only invited to interviews if they have the right skills or previous
relevant experience.

So how does a recruiter with such a philosophy go about implementing such a high volume recruitment strategy?


ASDA used to have ineffective recruitment process for both their graduate and management positions, with over 22,000 applications being manually sifted by their 5-strong resourcing team. The process was resource hungry, slow and undifferentiated from the competition.

For many years ‘hire for attitude’ meant conducting generic psychometric tests during assessment centres on an ad-hoc basis. The journey to a different approach started when ASDA suggested that attitude is such an important factor in selection, that they shouldn’t even give a candidate a second glance unless they shared the ASDA values.

ASDA therefore began to embrace the challenge of how it could meaningfully and consistently assess the values of every applicant for management/ graduate positions whilst keeping their costs down. The process would also have to meet the needs of all the stakeholders involved including:

Clevry and the ASDA resourcing team therefore held a number of listening groups across all areas of the business to understand what their customers and candidates were looking for from a system, what was in use already in the UK, and where things were headed in the future.


In recruitment cost savings (over 5 years)


Reduction in recruiter workload


Reduction in entire recruitment process to just 5 days


To deliver value to the business the initiative had a number of objectives to meet:

Our Approach

Further to this research ASDA worked with us to implement a web-based recruitment system that was rolled out in 3 distinct phases, enabling continuous improvement and ensuring that ASDA remained ahead of the competition.

The Results

The new system succeeded in reducing the cost-per-hire by 88% delivering an annual saving of £2.64 million (averaged over 5 years).

What They Said...

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